14 Dec 2017

Apple Buys Shazam for 400 million Dollars

Have you ever heard a song playing and tried cramming a part of the lyrics to download later. Shazam is that app give you the name of a song playing and recommended download site. And yes, Apple just acquired Shazam (the app lets users identify songs, movies, TV shows, and commercials from short audio clips)for a whooping 400 million dollars.

Shazam is one of the highest rated apps in the world and loved by hundreds of millions of users. The accquistion of Shazam and its team could improve the experience of Apple Music.

If Apple decides to shut down the app, it would also take away referrals to Spotify, which together with Apple Music gets 1 million clicks per day from Shazam. Also, Shazam’s music and sound recognition, which is already integrated with Siri, could gain a deeper integration with iOS, much like Google has done with its song recognition feature on the Pixel.

Apple is also interested in Shazam’s augmented reality technology, which could help improve its own offerings and help in the development of a Google Lens-type feature.

Have you used Shazam before, what did you feel?