12 Jun 2017

Apple unveils Business Chat, Bringing customer service and shopping to the iMessage

                                       

Apple just unveiled Business Chat, its bid to turn iMessage into a communication platform that can compete with Facebook Messenger – and perhaps, make iMessage one of the main ways you interact with businesses.

Business Chat will be part of iOS 11, allowing individuals to open an iMessage window from Safari, Maps, Spotlight, or Siri, and start a conversation with a business. Business Chat conversations are fully encrypted, allowing companies to include “real business processes, it also includes support for Apple Pay, that means customers can actually browse and buy products from within the chat.

Apple is “focused on trying to create a human experience.” where the customer, not the business, has to initiate the conversation.

Apple Users would you want your customers to initiate a conversation with Business Chat? 

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